Tonight, our Tivoli Discovery Series officially kicks off with Girls Guns and Glory. In anticipation for the show, we sat down for story time with our Executive Theater Manager John Healey to hear how the pay-what-you-want series came to be.
The pay-what-you-want Tivoli Discovery Series came to fruition due to a “failure” in programming. In November 2012, I booked a show called Acoustic Africa that I thought was important to bring to Frederick. Apparently Frederick did not agree with my thought process, as the show had only sold about 150 tickets a week before it was scheduled, and was looking like a major financial loss.
After talking over the situation with the agent, I decided to move forward with the show and open the doors as a pay-what-you-want event. Marketing sent an email blast and I wrote a Letter to the Editor of the Frederick News-Post describing what the theater planned to do, hoping it would be published. The editor of FNP not only ran the letter, but turned it into a full-page ad that ran on the back cover of the paper several times leading up to the event.
772 people attended that show and were rewarded with an amazing performance. Yes, we still lost money on the show, but the public response was so positive that the pay-what-you-want concept became the foundation of the Tivoli Discovery Series, which now encourages people to take a chance on emerging artists.
Years later, the artists showcased in our Tivoli Discovery Series continue to gain attention —and for good reason! This season in particular is full of “hidden gem” artists, such as Vocal powerhouse Liz Vice and stunning classical ensemble Zorá String Quartet. Don’t miss the chance to discover your new favorite artists on the following dates:
Girls Guns and Glory | October 6 at 7:30pm
A toe-tapping, knee-slapping, rockin’ good time with an up-and-coming Americana quartet.
EVA | November 3 at 7:30pm
Powerful vocal harmonies anchored on the textured landscape of guitar, piano, and percussion.
Liz Vice | February 2 at 7:30pm
Gospel, soul, and R&B infused with a love of storytelling and a timeless sensibility.
Matt Andersen | March 2 at 7:30pm
An emerging musical powerhouse deftly explores both the personal and political through song.
The Quebe Sisters | April 6 at 7:30pm
Authentic Americana built on sibling harmony and sweet Texas fiddling.
Zorá String Quartet | May 4 at 7:30pm
“The perfect ensemble…so polished, so breathtakingly well-blended” (Calgary Herald).
See you at the theater!